5 Best SaaS Conferences for Exposure in 2024

The world of SaaS is rapidly evolving, especially with the rise of AI and its integration into SaaS. In 2024, conferences will serve as the ultimate event for SaaS professionals, founders, and executives. This year's gatherings promise to bring together industry leaders and SaaS companies from across the globe. Attending these events can be a game-changer for any SaaS startup looking to gain exposure and traction.

With so many events out there, how do you know which 2024 SaaS conferences are truly worth your time and budget? When choosing which ones to attend, you need to be strategic and pick conferences that align with your goals and target audience. In this post, we list the top SaaS conferences in 2024 to maximize your exposure and opportunities.

Best Software Conferences for Startup Exposure in 2024

The field of SaaS is growing continuously, especially for project management, where AI has caused a shift in how modern teams approach workflows. And one of the best ways to stay ahead is to attend conferences where you have lots of networking opportunities with other B2B and SaaS founders. These events also allow startups to gain insight on new strategies and best practices of SaaS businesses while connecting with leading SaaS innovators and investors.

Here are our top five picks for must-attend conferences if you're a startup founder, executive, or influencer.

SaaStr Annual Conference 2024

When it comes to premier SaaS events, SaaStr Annual takes the cake. With over 13,000 attendees flocking to San Francisco, this massive conference has over 2,000 networking meetups and over 300 speakers.

It's a goldmine for gaining brand visibility with its large SaaS community. As a startup, be sure to check out the special "early-stage startup" programming track designed just for you.

Here are the details:

• When: September 10-12, 2024
• Where: San Francisco, California
• How much: $699-$1,498

South by Southwest (SXSW) 2024‍

South by Southwest has morphed into much more than just a music festival. Today you'll find tons of SaaS-related sessions at SXSW on topics like breakthrough technologies, AI, and experience design.

Perhaps more than any other conference or festival, SXSW attendees are hungry for the next big thing—making this a prime event for startup exposure. There are tons of sponsorship opportunities for B2B SaaS. You can even enjoy a brand meetup or happy hour.

Here are SXSW 2024 details:

• When: March 8-16, 2024
• Where: Austin, TX
• How much: $890-$1,835

Inbound by HubSpot

Inbound by HubSpot is a digital marketing extravaganza with thousands of attendees. Even if you don't offer a marketing tool, the audience here will be key targets for your sales and partnership efforts. The event is also the perfect setting to learn new marketing strategies in the SaaS industry.

Sponsor a piece of exclusive swag or content to catch the eyes of prospects, or make your presence known by bringing the executive team.

Here are the 2024 Inbound conference details:

• When: September 18-20, 2024
• Where: Boston, Massachusetts
• How much: $899-$1,899

SaaS North

With attendees mainly from North America, SaaS North allows you to get more targeted exposure across the continent. The conference is small enough for intimate networking while still drawing an executive-level crowd. Make connections with potential partners, investors, and clients.

Here are the details for SaaS North 2024:

• When: November 13-14, 2024
• Where: Ottawa, Canada
• How much: $549-$1,119

MozCon

This premier digital marketing conference dives deep on the SEO, content, and growth strategies we need to master as SaaS entrepreneurs. This conference is perfect for making actual connections with type-A people. Walking away with even one new growth channel or traffic-driving idea can be game-changing in a new startup.

You'll meet tons of people in sales and marketing who can also speak the language of developers and project managers. This is one of the best SaaS conferences to attend if you want to connect with marketers who know how to connect with your target audience.

Here are the details if you plan to attend MozCon 2024:

• When: June 3-4, 2024
• Where: Seattle, Washington
• How much: $299-$999

The major SaaS conferences and events above all offer stellar exposure opportunities, but they can have hefty price tags. If your budget is tight, check out niche or regional SaaS events that attract your target customer base. Local startup pitch competitions are great for gaining visibility in your own backyard.

With a strategic conference approach in 2024, your startup can gain the eyeballs and awareness needed to propel growth. See you there!